Key features of E-Commerce and online shopping and why to sell Online in Covid 19

Key features of E-commerce and online shopping include:

  1. Product Catalog: E-commerce platforms provide a digital catalog of products or services, allowing customers to browse and search for items they are interested in purchasing.
  2. Online Payments: E-commerce enables secure online payment processing, allowing customers to make purchases electronically using various payment methods, such as credit cards, digital wallets, or bank transfers.
  3. Shopping Cart: Customers can add items to a virtual shopping cart while browsing, review their selections, and proceed to checkout when ready to make a purchase.
  4. Order Management: E-commerce systems allow businesses to manage and track orders, update inventory levels, and generate invoices or shipping labels.
  5. Customer Reviews and Ratings: Online shopping often includes features that allow customers to leave reviews and ratings for products or sellers, providing valuable feedback and information for other shoppers.
  6. Personalization: E-commerce platforms can utilize customer data to offer personalized recommendations, product suggestions, and targeted marketing campaigns based on customer preferences and behavior.
  7. Customer Support: E-commerce websites typically provide customer support channels, such as live chat, email, or phone, to address inquiries, resolve issues, and provide assistance throughout the shopping process.
  8. Analytics and Reporting: E-commerce platforms often provide analytics tools to track sales, customer behavior, and website performance, enabling businesses to make data-driven decisions and optimize their operations.

Why sell online during COVID-19:

  1. Social Distancing and Safety: With the need for social distancing and restrictions on physical stores, online selling provides a safe alternative for both businesses and customers to engage in commerce without the risk of exposure.
  2. Expanded Customer Reach: Selling online allows businesses to reach customers beyond their local area or physical store location, potentially expanding their customer base and market reach.
  3. Increased Online Shopping: The COVID-19 pandemic has led to a surge in online shopping as people turn to the internet to fulfill their needs. By selling online, businesses can tap into this growing trend and capture the demand for online purchasing.
  4. Business Continuity: E-commerce provides a means for businesses to continue operating during times of disruption, such as lockdowns or store closures. It offers a way to generate revenue and maintain business continuity even when traditional brick-and-mortar operations are limited.
  5. Flexibility and Convenience: Online selling allows businesses to operate 24/7, providing customers with the flexibility to shop at their convenience. This convenience factor can lead to increased customer satisfaction and loyalty.
  6. Cost Savings: E-commerce can offer cost savings compared to traditional retail, as it eliminates expenses associated with maintaining physical stores and reduces overhead costs.
  7. Data and Insights: Selling online provides businesses with valuable customer data and insights that can be used for marketing, product development, and improving the overall customer experience.

In summary, e-commerce and online shopping provide a range of features and benefits that make it a compelling option, particularly during the COVID-19 pandemic. It allows businesses to adapt to changing consumer behavior, ensure safety, reach a wider audience, and maintain business continuity while capitalizing on the growing trend of online shopping.

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What’s important

Sales/Marketing Strategy

Researching audience needs, pain points

Search Marketing: SEO & PPC

Strong communication skills

Event Planning

Presenting ideas and/or copy to clients

Influencer Marketing

Email Marketing, Design & Dev

Social Media (Paid & Organic)

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